Film director Spike Lee has joined the NBA in an initiative to fight gun violence in America, hoping that star power can succeed where politics has so far failed. Lee will direct several commercials as part of the "End Gun Violence" campaign, with the first television spots to hit the air during National Basketball Association games airing on Christmas Day. The television spots feature some of the sport's biggest stars, including Carmelo Anthony of the New York Knicks, Stephen Curry of the Golden State Warriors, Joakim Noah of the Chicago Bulls, and the LA Clippers' Chris Paul.