Which brand will have a place on Kevin Durant's jersey in 2017? The NBA's use of on-jersey advertisements has gone from long-running flirtation to full-on relationship set to start during the 2017-18 season. The Philadelphia 76ers became the first franchise to reach a deal with sponsor when they announced a three-year, roughly $15-million agreement with online ticket marketplace StubHub in May, and it's likely only a matter of time before more teams announce their own deals.