Known as a tech-first organization from ownership down to the 12th player on the bench, the Golden State Warriors have ventured into the artificial intelligence chatbot realm, partnering with Chatfuel, a platform that creates chatbots for Facebook. The Warriors first started having conversations about a chatbot, now called the Warriors Playoffs Assistant, during the early stages of the 2016-17 season. Senior Director of Digital Jeremy Thum said that the "possibilities were endless" with what the team could create.