The NBA world has waited with bated breath to see which sneaker company Warriors star Steph Curry would sign a new contract with, but those who bet on Nike, Adidas or New Balance might be shocked by who he chose.Curry announced he has signed a shoe endorsement deal that brings his Curry Brand to the Chinese company Li-Ning, posting a video to social media Monday that calls it the “partnership of a lifetime.” The partnership of a lifetime. pic.twitter.com/PtnTakEf4a — Stephen Curry (@StephenCurry30) June 1, 2026 The contract’s length is 10 years, encompassing basketball products athleisure, and a golf line on a global scale, and allows Curry to sign athletes under his brand, ESPN’s Shams Charania reported, citing sources.Curry officially became a “sneaker free agent” last November when he parted ways with Under Armour following a 12-year partnership. The two-time NBA MVP then was free to wear whatever shoes he wanted and made the most of it, keeping fans and players around the league guessing as he donned various brands with countless backstories during the 2025-26 NBA season.Li-Ning currently is partnered with several...