UFC Signs New Beer Sponsor Following the End of Deal with Bud Light

The UFC has inked a multi-year, multi-million deal with Modelo Especial to serve as the official beer sponsor of the organization in the United States starting in 2018. The deal comes as the UFC's current contract with Anheuser-Busch comes to an end later this year. Modelo — a Mexican import brand that also sponsors teams such as the Golden State Warriors and the Chicago White Sox — will look to expand its brand in the U.S. even further with branding in the UFC Octagon, as well as with athletes within the organization.