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  • Why Warriors listed as NBA's second-most loyal fan base behind Lakers

Why Warriors listed as NBA’s second-most loyal fan base behind Lakers

Yahoo! Sports
Published November 24, 2019 at 6:45 PM
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If you guessed Warriors fans as the most loyal and engaged fanbase ... you'd be wrong. A recent study found the Los Angeles Lakers hold the No. 1 spot when taking fan equity, road equity and social equity into account. Road equity was measured by the attendance drawn from visiting teams and the social equity was determined based on Twitter reaches.

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