Under Armour reportedly rushed to salvage ‘tense’ relationship with Steph Curry

The company, which makes Curry's shoes and other branded athletic gear, reportedly had a series of fallings-out with him in 2018 that resulted in a rush to salvage the business partnership. According to the Times, tension had arisen between Curry for professional and personal reasons. Under Armour founder Kevin Plank was reportedly displeased that Curry "rarely" wore Under Armour gear to NBA games.