Japanese basketball fans will get to see NBA stars up close when the reigning league-champion Golden State Warriors take on the Washington Wizards in two preseason games. Not surprisingly, Stephen Curry and Japanese-born Rui Hachimura will be the star attractions for each team. Junya Ogura, senior manager at Japanese automaker Nissan's brand and media strategy department, thinks it's all worth it, given the NBA's strong appeal to the younger generation, a trend that's backed up by marketing studies.
Warriors-Wizards games in Japan to woo NBA fans, sponsors
Published September 28, 2022 at 11:45 PM
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